Even in the private sector the term marketing is often misunderstood and confused with selling, advertising and promotion. In fact marketing is a complex strategy which is about positioning a product or service to meet the needs of the customer or community whilst meeting the needs of the organisation.
With the advent of more competition in Local Government, not only in areas such as leisure, managers need to develop marketing strategies in line with business plans and organisational objectives. This course aims to enlighten participants on the benefits of marketing and how to practically establish a marketing strategy and support plans.
For a full course outline please fill out the form below, or call 01825 749390 to speak to one of our advisors.
